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Bill Bishop is the founder and CEO of The BIG Idea Company. He has coached more than 5,000 entrepreneurs and CEOs from dozens of industries over the past 30 years. 


He is the author of eleven business books including How To Sell A Lobster, The New Factory Thinker, Dancing Wtih Robots, Return Of The Lobster, The Problem With Penguins, Beyond Basketballs, Going To The Net, and Strategic Marketing For The Digital Age, the first book ever published about Internet marketing.


He is the creator of The BIG Idea Adventure, an advanced coaching program that helps entrepreneurs create and package their BIG Ideas.

He is the founder of The New Economy Network, a network of business people and influencers who are passionate about the new economy.

He is also the inventor of Quibberish®, the paraphrase puzzle game.


Bill has given hundreds of presentations to groups around the world in dozens of countries.

On the personal side, he is the grandson of Billy Bishop, the World War 1 flyer ace, and the great-grandson of Timothy Eaton, the department store entrepreneur.






 About Bill Bishop

Bill Bishop is an entrepreneur, author, keynote speaker, and innovation coach.  For the past 35 years, he has helped entrepreneurs develop BIG Ideas for the future of their business. He teaches and coaches them about future-oriented business strategies that combine marketing, innovation, and leading-edge technology.

During the 1980s, Bill worked freelance for several IT companies including Apple Canada, Bell Cellular and IBM Canada.  Using his knowledge of Apple desktop publishing technology, Bill started The BIG Idea Company in 1987, the first company in Canada to provide electronic publishing services.  Two years later, he added an ISP company called Bishop Information Group to provide dial-up Internet, email, and customized online BBS bulletin board services. 

Based on these experiences, in 1996, Bill wrote Strategic Marketing For The Digital Age—the first book ever published in the world about Internet marketing.  In the book, Bill coined the term “digital marketing” and predicted the rise of social media, smart phones, app stores, crypto-currencies, video streaming and AI machine learning. He also introduced digital economy issues such as online privacy, cyber-security, identity theft, and data mining.

In the following years, Bill wrote ten other books including How To Sell A Lobster, The Problem With Penguins, Beyond Basketballs, and The New Factory Thinker.  These books have been sold in 25 countries and translated into 12 languages.  His latest book Dancing With Robots explores how to create innovative BIG Ideas using hyper-intelligent technology such as artificial intelligence, robots, the internet of things, the blockchain, quantum computing, and the metaverse.

In 1998, Bill created his innovation coaching program called The BIG Idea Adventure.  The program helps forward-thinking companies conceive, package and launch their BIG Ideas.  Since that time, more than 5,000 companies around the world have graduated successfully from the program and turned their amazing ideas into reality.


Bill has delivered keynote speeches, workshops and webinars to hundreds of organizations including The MIT Entrepreneur Program, TEC, Entrepreneur's Organization (EO), MacKay CEO Forums, Advocis, The Knowledge Bureau, MDRT, NAIFA, NAPFA, Independent Financial Brokers, Workcomp Advisors, Pro-Seminars, BNI, The Ivey School of Business, The Schulich School of Business, and Queen's University Executive MBA Program.


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