How To Sell A Lobster has been published in 25 countries and translated into 12 languages. More than 1 million copies have been sold worldwide
Are you looking for new ways to have fun and make money? Are you searching for innovative ways to get new ventures started or to create a bigger and better business? If so, How to Sell a Lobster is the perfect book for you.
Based on more than three decades of experience, streetwise entrepreneur Bill Bishop takes you on a hilarious and insightful adventure across the often weird but wonderful business landscape. With the help of his trusted mentor, Marketing Mike, Bishop offers innovative approaches, special techniques, and proven strategies that will help your business develop BIG Ideas, reach new customers, make a sale, and turn a profit.
Each chapter is a parable about a real-life business problem: learn how Bishop won a waiter contest by selling more than 14,00 lobsters; discover how to get a new venture started by overcoming The First-Member Trap; and find out how to increase your sales and profit margins by using The Three Boxes marketing strategy. Bold action and understanding what makes people tick: these are just some of the money-making secrets that are essential to achieving a successful business.